Six ways to influence people to feel special

As you’ll recognise it’s impossible not to influence people at a training course or presentation but how can you make sure you influence them to value the experience, so they will remember it and want to apply what they learned back at work.

Small things that make people feel special and valued can make a big difference to their experience and their reactions to you.  Walking away from a positive experience leaves them keener and more eager to try out their new skills or knowledge and this is equally true of a training course, presentation or meeting.

So here are 6 easy things you can do quickly and easily to ensure you influence your audience positively.

1.    Invitations – everyone needs ‘joining instructions’ to give them the logistics of the event so how about sending your participants an attractive personalised invitation that makes them feel special and that they are going to attend something worthwhile, but still includes all the information they need – just like a party.

2.    What can you do to increase the multi-sensory aspects of the information you present?   When you’ve got a valuable piece of information for a people to share how about printing it on scented paper, put it in a box or an envelope so that people have to open it and then read it out loud like a proclamation – that will appeal to the eyes, ears, nose and hands.

3.    Environment – try small bunches of flowers or tiny pot plants around the room to bring in the natural environment.   Or if they’re not available try small bowls of fruit.

4.    Make sure the images or pictures you use in your handout or slides reflect the types of people attending – if you’re running something for scientists include pictures of scientists rather than generic images.

5.    Small boxes of raisins (or other dried fruits) are a great source of energy throughout the day and make a change from the usual sweets and dry biscuits that most venues provide.

6.    Right at the beginning of the day explicitly invite people to let you know how they are feeling and what they are thinking as they go through the day – even if it’s about apparently small things like the temperature or sound levels, and make sure you take action if it’s something you can change (these apparently small things actually make an enormous difference).

How do these ideas fit into Robert Cialdini’s Six Principles of Persuasion?  Join us on 19th March in Oxford to explore more  ideas about influencing learners but also how do you influence across the business

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